Gary Barbera, founder of the Barbera Autoland FCA dealership in Philadelphia, remembers being blown away by the possibility of having Mercedes technology and quality when the Daimler merger happened but disappointed to realize the German executives who took over misunderstood the U.S. market.
He sees intriguing possibilities with Renault. Even though small-car sales have plunged in the U.S., Barbera said he still sees sizable demand for them and wouldn’t mind having a subcompact Renault Clio hatchback under the FCA banner.
Plus, an ability to tap into the work Renault has done on EVs could help FCA fill holes there, Barbera said.
The merger would put FCA “on third base in the electric world,” he said. “I get asked about [electrified vehicles] all the time. They come in the showroom and ask, ‘What do you have electric?’ ”
To read more about the merger, please visit: Automotive News